Icon XB Wagyu

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The Perfect Balance
Icon Wagyu Cattle

Excellence in the making.

Our Wagyu F1 cattle are created by crossing full blood Wagyu sires (males) with high-performing dams (females). Our Wagyu sires are predominantly from the famous Tajima bloodline of the Kuroge Washu breed. This is our preference, as even within Japanese Black breeds, the Tajima bloodline is renowned for producing the highest percentage of, and best quality marbling. The genetics of our female cattle are equally important, with only the highest quality procured from long standing partnerships with the most experienced and innovative cattle breeders and producers in Australia.

Our Wagyu.

/ WAGYU F1 CROSS BRED
/ SUPERIOR MARBLING Mb4 – Mb9+
/ RAISED IN OPEN PASTURES
/ MINIMUM 12 MONTHS GRAIN FINISHED
/ NO HORMONE GROWTH PROMOTANTS
/ EXCLUSIVE SUPPLY

Our Products

Perfection takes time.

That’s why our ICON cattle are raised and fed over 20-24 months. Throughout this time, they graze and roam in open pastures, and feed on additional premium rations at their will. They are then transitioned and nurtured with a scientifically tailored feeding regime for the following 12 months. This healthy, slow-growth maturity is the key to producing the superior marbling, texture and flavour ICON is revered for. It also means that supply of ICON is finite. It’s a beef that’s taken its time, and a beef that in turn invites you to take yours.

An Icon deserving
of a round of applause.

What they have to say

“Tasted phenomenal, I’ve been working with your product for a while now and love the consistency and quality of the product”

/Chef Brett Vibber

“Heavy marbling appearance, juicy and flavourful, toasty caramel flavour, makes me want seconds!”

/ JUDGE – RNA ROYAL QLD FOOD AND WINE SHOW CLASS 3

“Amazing product”

/Chef Keith Lord

“Lasting juiciness, very tender, good mouth feel, toasty flavour, rich, good length of flavour.”

/Judge – RNA Royal QLD Food and Wine Show Class 4

“Once again it was epic”

/Chef James Jung

“Beautiful”

/Judge – RNA Royal QLD Food and Wine Show Class 4

“This was a real treat. Tender, juicy and creamy flavoured entry. Pleasure to taste”

/Judge – RNA Royal QLD Food and Wine Show Class 3

“Lasting juiciness, enjoyable, tender, rounded mouthfeel, umami, toasty, beefy”

/Judge – RNA Royal QLD Food and Wine Show Class 3

“Fabulous entry, well marbled, great flavour, very juicy and tender.”

/Judge – Royal Sydney Food and Wine Show Class 4

“Very juicy, earthy”

/Judge – RNA Royal QLD Food and Wine Show Class 4

“Unreal product, sensational taste”

/Chef Andrew Bent

“Rich, rounded, creamy”

/Judge – RNA Royal QLD Food and Wine Show Class 4

Respect.

At the core of what we do is a deep respect for our cattle. We genuinely care about their welfare, and firmly place their whole of life experience at the forefront of what we do. Our production and processing facilities have been designed and developed to the highest environmental and animal welfare standards. Our cattle are antibiotic free and we have a zero-use policy for added hormones growth promotants. We wouldn’t have it any other way.