A part of the family.
ICON XB Wagyu is owned and managed by Paradigm Foods, an Australian meat supply chain and sales company specialising in premium, bespoke beef and pork brands. At Paradigm Foods we embrace niche opportunities to create impactful protein brands and products. We build transparent relationships, allowing us to create mutually beneficial partnerships for all parties in the supply chain. With an entrepreneurial and sustainability mindset, we develop opportunities by listening to consumers, and ensuring our products are relevant and valued. Established in 2018 by local industry experts with global experience, Paradigm Foods is a subsidiary business of AGTRADE International and a sister company of Australian Rural Exports (AUSTREX).